Google the internet giant find the new way of money making, along with the text ads they put movie previews and TV previews. After starting to test videos in its ads last year, Google is considering adding product-demonstration clips to the experiment.
The advertisements look similar to traditional ads, except for a small box with a plus sign. With a click of a mouse, the box opens a video player. “It’s clear that this is something that users want,” Fox said this week in an interview. “It ties back to trying to understand what a user is doing on Google, what an advertiser is trying to sell —and matching those up.” Google, facing a slowdown in internet ad spending, may use video to squeeze more revenue from its search engine, said David Hallerman, an analyst with EMarketer Inc in New York. Video will make up 4.3 per cent of the online ad market in the US this year, growing to 11 per cent by 2013, he estimates. “Video is becoming more and more a common language,” Hallerman said.
With traditional search ads, users have to click through to another site before Google earns a fee. With the new movie- preview ads, customers pay the company if a user watches the video for a certain length of time, or clicks on the link.

The appeal of video is demonstrated by Google’s YouTube, the most popular video-sharing site in the US, Fox said. The company already provides video ads on YouTube and on other businesses’ sites, which use Google’s AdSense service.

Google dominates the search market, accounting for 65 per cent of US queries in June, according to ComScore Inc, a research firm in Reston, Virginia. Yahoo! Inc. was second with 19.6 per cent, while Microsoft Corp had 8.4 per cent.

Google fell $2.28 to $460 at 4 pm New York time on the Nasdaq Stock Market. The shares have climbed 50 per cent this year.

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