As the ICC Cricket World Cup 2011 draws to a close in Mumbai today, the logo for the ICC Cricket World Cup 2015 to be held in Australia and New Zealand is unveiled as part of a symbolic handover from the successful 2011 hosts to their counterparts four years hence.
The ICC received applications for the design from across the world before awarding it to the international agency, FutureBrand, whose Australian arm was invited to produce the logo for the ICC Cricket World Cup 2015. It in turn commissioned graphic consultancy, the Jumbana Group/Balarinji to create both Australian and New Zealand cultural motifs so as to reflect the two indigenous countries’ cultural identities.
source:ICC official site
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