Company play several games for there product success for this they try many tactics, In this move Microsoft a Software Giant do such thing in U.K markets.Microsoft recently Done a Advertising campaign in the U.K. For there Search Engine Bing,This search engine Advertise with a punch line “Bing and decide” for getting publicity in U.K markets for this campaign Microsoft invest amount $2 billion, This campaign starting this Wednesday and continuing through the middle of June.
With this search Microsoft trying to increase their share in search market and try to give tough competition to there competitor,The tag line, ‘Bing and Decide, is aiming to show consumers how Bing is different to other search engines – and functions more as a Decision engine.
The TV adverts will go live on March 10 across ITV, Channel 4, Five and a range of other digital channels across Sky and Virgin.
The main effort by Microsoft through this campaign to move out Bing from Beta for this company do three month long advertising campaign.

Hope Microsoft get what they want.