IN India there are half of online population get engaged in social networking sites so for such a huge market all big gaints of online markete and socila networking service provider get compet with each otherin such battel Google Okut and facebook become big rival of each other in prerior the market get controle by orkut but now the condition become change acording to survey of ViziSense an internet search firm 34% of Orkut’s 14.4 million users are also active on Facebook,
Industry experts believe the easy migration option could give Facebook, which has half the number of users, a much-needed edge over its rival in India.
“Orkut certainly faces a clear and present danger from Facebook in India,” said Sidharth Rao, founder of Webchutney Studios Pvt. Ltd, a digital marketing firm. “Facebook, which was considered elitist a year or two back in India compared with other social networking platforms has managed to grow exponentially.”
Although the number of users that have already moved out of Orkut with this option is not available with Facebook yet, an executive from a digital marketing agency said: “There has been a tremendous response from users towards this application which even caused Orkut to immediately disable this export facility on 1 October, but when users cried foul, it had no option but to activate it again and blame it on a technical snag.” He spoke on condition of anonymity.

Facebook using Google’s friends export facility to its advantage, experts believe the data portability application could spell trouble for Orkut, especially since it has already started losing ground to its arch rival.

According to data by ViziSense, a unit of Komli Media Pvt. Ltd, the number of unique users per month for Orkut dropped from 16.95 million in June to 14.7 million in August, while Facebook’s user base increased by one million during the same period, from 6.92 million to 7.92 million.

According to Webchutney’s Rao, it is Facebook’s third party applications that have ensured user stickiness compared with rival websites.

“I do believe that more and more Orkut users will migrate to Facebook permanently,”he said