Bollywood’s actor Salman Khan will be seen doing a Dabanng stunt For PepsiCo’s Mountain Dew new ad For this ad Salman jumps from 10,000 feet in a ‘wingsuit’ from which a parachute springs open. Wingsuit flying is a new sport of flying through the air in a special jumpsuit and pulling the parachute’s ripcord as one approaches the ground.
The company had signed up Khan as the first ever celebrity endorser for Mountain Dew since its launch in India eight years back as it looks to strengthen presence beyond the traditional strongholds in north and west regions.
Titus said the partnership with Khan will further enhance its marketing initiatives for the brand and help in attracting more consumers to the product.
Pepsico India Director (Flavoured Drinks Category)Alpana Titus told PTI.“Khan fits well with the brand and will help in scaling up our campaigns during this summer season,”